This is a space where subscribers can engage with each other and Globe staff. Easy. Sears was the wrong store in the wrong place. Kenmore could have been a much bigger powerhouse in kitchen appliances and in other categories where reliability and functionality rule. Sears and Nine West are just two of the recent casualties in a changing industry landscape. Most analyses seem to blame the collapse on chairman Eddie Lampert's attempt to turn Sears into an online Amazon competitor and his subsequent failure to upgrade the Sears and K … I’ve published several articles in professional journals and magazines, including Barron’s, The New York Times, Japan Times, Newsday, Plain Dealer, Edge Singapore, European Management Review, Management International Review, and Journal of Risk and Insurance. How did the arguably first and greatest catalog operation fail? How did one of the greatest retail operations in America fail? The Innovator’s Dilemma. Always think of ways to do better (Great CEOs always worry about someone else putting them out of business. To wit, even Churchill's laudable, reality-based ideas were never enough. Remember when Sears was relevant? If Sears really wanted to rebound, they wouldn’t need to spend more money. Maybe, but again, having a suite of retailers to sell a broad range of products to shoppers is a compelling argument if executed correctly. But asking the right questions is also key, and harder than it looks. Pork bellies? I’ve published several articles in professional…. Sears was once America’s largest retailer. In the mid-1970’s, its insurance business, Allstate, drained the company’s profits, while competition from retailers like Montgomery Ward and J. C. Penney, hurt sales. Along with a handful of other corporations — General Motors Co., IBM Corp., General Electric Co. — Sears created the cultural and economic context of the American Century. Why Sears Really Died A Sears sign is displayed at a store in Brooklyn on October 15, 2018, in New York City. It’s almost always a progressive and insidious erosion created by poor leadership and short-sighted decisions. Over its more-than-100-year existence, nobody did more to destroy the company than Lampert. I shopped at Sears as a kid, but I can count the number of times I visited in the last 20 years on one hand: twice to buy a Kenmore vacuum cleaner and probably twice more to buy replacement filters and bags. Now, the warranty, of course, wasn’t the lone cause for Sears’ demise. Wall Street is taking notice, sending the company’s stock sharply lower—down close to 20% following the company’s financial report released early this week. In the '80s and '90s, under Arthur Martinez and Bob Mettler, Sears created an exciting persona for the store with the Softer Side, emphasizing its fashion areas. MARK MILKE. To grasp how this combination works, and to use a familiar example to make it clear, think of Winston Churchill. “Sears is missing the same thing as Penney’s. For example, data capture. Kmart never could service this trade with a dependable brand consumers wanted. On the way home, my father said something that burned its way into my memory: “Why would I shop anywhere else?” Why indeed. Sears should have stuck with the Softer Side. Even the famous Catalog was discontinued in 1993. Who was “minding the store”. The iconic American retailer has filed for Chapter 11 protection from creditors early on Monday, listing more than $10 billion in debts and more than $1 billion in assets. Too many CEOs, especially Sears CEOs, do not understand branding.

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